Until late 2024, I ran my own business as a meditation teacher under Brightside Meditation & Ayurveda. I developed and rolled out all copy assets for my website, social media and print collateral.

Brightside’s tone of voice is clear, warm and fun. It seeks to make everyone feel welcome, and to break down the idea that meditation and holistic health are complicated and woo-woo. Brightside exists to make taking care of your mental health something we all feel empowered to do, and we do this through the simplicity of a technique known as Vedic meditation and its ability to help even the busiest minds find stillness.

As copywriter for Brightside, I:

• research and write all web content including articles and recipes

• maintain and create all web pages, with SEO considerations in mind, using Squarespace

• craft all social media posts using Canva

• write & create regular eDMs using Flodesk

• craft all print collateral (including brand flyers & workbooks for workshops

• oversee traffic, audience and website analytics using Google Analytics

While Brightside is no longer active because I decided to focus my energy on copywriting, running a business taught me an enormous amount about juggling multiple priorities and deadlines. It gave me firsthand experience of the realities of managing a budget and the complexities of marketing, growing and sustaining a business.