Centr Hell Week new campaign concept and messaging
Centr needed a challenge to engage its more advanced users while also flexing the expertise of their seriously fit and strong trainers. Working with a designer and video creative, I developed the name, tagline and tertiary copy for Hell Week.
We wanted it to feel like a challenge, and not shy away from the fact that these workouts are hard, but the results are huge.
“When you don’t know if it’s sweat or tears, it must be HELL WEEK. Push harder. Go further. Put your fitness to the ultimate test with 5 intense new workouts from our toughest trainers. Set a new personal best and make moves that matter. Can you stand the heat? Hell Week starts Monday Feb 6 at Centr.com.”
Check out one of the social carousels for Hell Week here