As an app, one of the primary ways Centr both retains existing customers and entices new ones is by regularly creating new fitness programs.

The brief for this program was to create a regime focused on helping people carve out strong, lean muscle. It had to feel accessible for all fitness levels, which is no mean feat when beginners need something completely different to the advanced gym junkies!

Alongside our creative team, I developed the name and messaging for Centr Sculpted. I wanted a name that felt clear and sharp so people knew upfront exactly what they were in for. The tagline Get results – in high definition, illustrates the visual aspect of having sculpted muscle, which is obviously one of the key results a client interested in this program is after.