T2 Latte Liberation product names, descriptions and web copy
I developed names, descriptions and web articles for T2’s new powdered wellness latte blends, Strawberry Sleep and Happy Chai. Until now, a lot of powdered elixirs could only tick one of two boxes: they either tasted amazing, but were filled with junk, or were super good for you, but tasted pretty average.
The brief asked for copy that exhibited the teas’ delicious flavour, while also being super good for you, and filled with clean ingredients.
Excerpt from web article
“Finely ground for a rich, smooth, velvety experience, this rose-tinted night-time delight will soothe, settle and relax. Chamomile, lavender and lemon balm will serenade your senses after dark, guaranteed to give you the sweetest landing on your pillow. A creamy, dreamy cuddle in a cup that’ll rock you to sleep.”
Read the full web article
“Boost your bliss and fill your tea moment with vibrant sunshine with finely ground chai spices combined with cacao, carob and just a touch of black tea. A luxurious brew to sip from sunrise to sunset, we sprinkled in fragrant mix of beloved Ayurvedic spices make this a richly satisfying yet totally grounded treat – perfect all day, every day.”
