T2 ran an awareness campaign to spread the word of their efforts in becoming a more sustainable and environmentally responsible brand, including their BCorp certification.

For this, I developed the tagline and campaign copy for rollout across digital and in-store outputs, as well as their annual sustainability report.

Erring more on the ‘serious’ side, this campaign required copy that put facts, figures and achievements first, without compromising on T2’s trademark playfulness and energy.