In 2024, Mable hit double digits. A big milestone for any business, they wanted to celebrate the impact they’ve made on the disability and aged care sectors and celebrate the community they support.

The brief was to develop campaign comms that heroed the impact we’ve made, demonstrating to Australia that we are not only disruptors bringing much needed change to the industry, but we’re also one to trust – we got to where we are today by championing the independence of our community, and giving back control over who supports them and when.

The result was an omni-channel campaign for both our B2B and B2C segments, with a good dose of PR on the side.

I developed the campaign tagline ‘10 years of championing independence’ and rolled out comms across:

• eDMs

• Instagram

• LinkedIn

• Annual state-of-play reports

• PR media releases