Performance ads form a big part of Mable’s BAU marketing strategy, with a monthly budget of approximately $500k+. Since I’ve been at Mable, I’ve written countless performance ads, utilising insights gathered from the previous months’ to further refine and strengthen our proposition.

Since I’ve been writing performance ads for Mable, we’ve seen a pretty dramatic shift in the numbers:

Cost per acquisition dropped 13%

QoQ increase of +69%

YoY increase of +98%

I put this down to spending a lot of time diving into our CVPs and really taking the time to understand our customer, so I can talk to them about exactly what they’re looking for, plus a testing-first mindset to constantly review and refine our creative.