Centr script writing, story boarding and supers
Script written for Chris Hemsworth’s DTC video announcing his pledge for Centr’s first ever charity campaign called Moves that Matter. Watch here.
Writing short scripts, developing storyboards and coming up with supers was a big part of my time at Centr.
Though the videos were always short, the real challenge was coming up with simple lines the trainers could confidently pull off. Chris Hemsworth might be a professional actor, but his trainers are real people with little experience talking directly to a camera. This meant we had to write scripts that any average person would feel comfortable and confident to read.
When writing for Chris, I wrote fully scripted pieces for him, which he rarely deviated from, but also provided him with general talking points so he could riff and find what was comfortable.
Generally speaking these videos required energy and excitement to encourage our audience to take action and get involved, while also making sure we were clearly communicating certain features and benefits.
Take a look at a few of the videos I worked on:
World Health Day challenge with food expert Angie
Stop and Breathe Meditation with Chris Hemsworth
Limitless with Centr challenge based on Chris’ docuseries with Nat Geo
