T2 wellness
To drive awareness of T2’s range of wellness teas, I wrote a web article that categorises and outlines the collection, including a look at various ingredients and what each one is reputed for. Wellness for T2 has always been a tricky one, since they are bound by various legal and compliance requirements. This copy demanded I find the nuance between highlighting ingredients with benefits, without making any overt claims.
The overarching campaign direction for this campaign, including taglines and photography, were done externally.
Read the full article here.
Press pause on the world and swap chaos for calm with the likes of The Quiet Mind, Mint Mix and Relax. Thoughtful ingredients like spearmint, lavender and adaptogenic herbs breathe a sigh of relief into even the craziest of days, helping you recentre, realign and restore your faith in humanity.
Read the full article here.
An excerpt from the ‘Stress relief’ section of the web article
