Creative copywriter seeks purpose-driven brands

Keep scrolling for a peeky peek at some past work. Reach out if you’re looking for something specific.

For the last 10 years, I’ve been working in-house for creative businesses, helping them craft messaging that connects with their audience and compels them into action. I cut my teeth at Australia’s best tea brand, then moved on to talk biceps and burpees for a global fitness app fronted by Thor himself. Currently, I’m working for the virtuous and innovative Mable, an online platform helping NDIS and aged care clients find support that actually helps them live independently.

I’ve worked across a mix of content types, with a lot of experience crafting:

• Product names and descriptions.

• Global campaigns for product launches, brand awareness, wellness and sustainability.

• New and refreshed brand identities (yet to launch, so this is all very classified and mysterious).

• Vibrant, one-of-a-kind tone of voices, along with brand guidelines and copy style guides.

• Scripts and storyboards for brand films, YouTube and TV.

• Long-form articles and landing pages.

• Performance ads that actually perform.

• Instagram, Facebook and LinkedIn: carousels, stories, captions, the works.

• Recipe writing (And testing. And eating.)

• Internal communications like policy documents and end-of-year reports.

Keep on scrollin’ for more. If you like what you see, let’s chat. Get in touch at emilyreescopywriter@gmail.com.